Get to Know Me

Hi, I'm Shanaya! I'm a Content Strategist and Copywriter who turns complex ideas into accessible, engaging content designed to perform.

BA Language and Literature
University of the Philippines Baguio
- Best Thesis Awardee (2023)
 "Feeling Ko: Etnosemantikang Pag-aaral sa Leksikon at Sawikaing Tagalog-Filipino na Nakatuon sa Limang Pandama"
- GPA: 1.83

Copywriting: Master Content Writing & Copywriting
Udemy
(in progress)

SEO Copywriting for Digital Marketing
Coursera
(in progress)

AI SEO & GEO: Boost Your Brand's AI Visibility
Coursera
(in progress)

Writing & Editing

Copywriting · Copyreading · SEO Content Writing · Blog & Article Writing · Microcopy Writing · Script Writing · Editorial Quality Assurance · Brand Voice Development · Cross-Vertical Content Adaptation

Content & Marketing Strategy

Social Media Content Strategy · Content Calendar Management · Content Research & Development · Audience Analysis · Multimedia Content Production

Technical Tools

Google Suite · Microsoft Office · WordPress · Backend CMS Management · Canva · Meta Business Suite · Meta Ads (Boosting) · Google Business Profile · Grammarly · Notion · SEO Content Optimization Tools · Social Media Scheduling (Platform-Integrated) · AI-Assisted Content Creation Workflows (ChatGPT, Gemini, Claude)

Soft Skills

Attention to Detail · Adaptability · Communication · Problem-solving · Organization · Cross-functional Collaboration

Work with me!

Scorpion | Draper, Utah (via Booth | Makati, Metro Manila)

At Scorpion, a leading U.S. digital marketing company, I manage content and social media strategy for a high-volume portfolio of 133+ clients across the home services and legal industries. From writing SEO-optimized blogs and social copy to executing Meta ad campaigns and publishing across Facebook, Instagram, LinkedIn, and Google Business Profile, I handle the full content production cycle for each client.

I also design on-brand graphic assets in Canva, manage website content through backend CMS, and coordinate monthly with Social Strategists to ensure every piece aligns with broader campaign goals. Working across this many clients simultaneously has strengthened my ability to shift tone, adapt messaging per vertical, and deliver consistently under tight deadlines—all while leveraging AI tools to maintain quality and efficiency at scale.

Rarejob Philippines, Inc. | Quezon City, Metro Manila

As a Junior Content Developer at Rarejob, I led the end-to-end development and launch of English-learning podcasts and an e-magazine — overseeing everything from research and scope planning to multimedia production and WordPress publishing. I also wrote microcopy for the podcast website launch, giving me hands-on experience in audience-facing digital content beyond long-form writing.

A significant part of my role involved cross-functional collaboration — working with the training team on instructional design to ensure tutors could deliver new materials effectively. I also pioneered the integration of AI tools like ChatGPT and Gemini into our writing workflows, developing prompt guidelines that reduced drafting time across the team. Weekly quality assurance on materials accessed by 8,000+ students kept my editorial instincts sharp. These contributions earned me an Employee of the Year nomination in 2024.

Study.com | Mountain View, California

Freelance Online Tutor Course Hero | Redwood City, California 

As a freelance tutor on Course Hero, I supported students from elementary through college level across English, Writing, Research, and Literature. This role refined my ability to simplify complex subject matter for diverse audiences — a skill that directly translates to how I approach content development and editing today.

Module Content Contributor UP Baguio – CAC | Baguio City 

In a short-term capacity, I contributed written assessments and evaluation activities for a language learning module, supporting the full content production cycle from writing through multimedia asset development.

ESL Tutor — Premium & General English Rarejob, Inc. | Shibuya-ku, Tokyo, Japan

For six years, I delivered personalized English learning experiences to a remarkably diverse range of learners — from young students to professionals well into their 80s. This role sharpened my ability to read different audiences quickly, tailor messaging to individual needs, and communicate clearly under time pressure — all core skills I carry into my content work today.